Ceisteanna Eorpacha

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Audiovisual Media Services Directive

The Audiovisual Media Services Directive aims:

  • To provide a set of common rules for the European TV market; and
  • To ensure the free movement of broadcasting services throughout the EU.

The Directive amended the Television Without Frontiers Directive in a number of areas including in relation to:

  • Advertising "unhealthy" foods and drinks in children's shows;
  • Promoting ease of access to media for persons with a hearing or visual impairment.

The Directive includes provisions regarding the following:  

  • Quotas for European shows on TV;
  • Rules about the re-use of short news reports; and 
  • The designation of certain events as events of major importance to society. 

The Broadcasting Act 2009 transposes the TV elements of the Directive into Irish law. The remaining on-demand elements were transposed by S.I. No. 258 of 2010 (PDF 126KB) and S.I. No. 247 of 2012 (PDF 103KB)

The European Commission launched a public consultation seeking feedback on the operation of current AVMS Directive on 6 July 2015.

The Commission published its proposal to amend the Directive on 25 May 2016. This proposal is currently being debated by the Presidency of the Council of the European Union.