rx3 was a resource efficiency programme whose aim was to help to develop markets for recyclable materials. The rx3 philosophy was based on the creation of an embedded culture within waste management where reusable and recyclable materials are immediately thought of as a resource opportunity. This approach requires a lifecycle consideration of materials and is epitomised by the slogan ‘rethink, recycle and remake’.
Rethink ‐ encapsulates rx3’s approach to recyclable materials: to gain optimal resource value by
encouraging stakeholders to think of how to go about turning recyclable materials and bio-based materials into resources through the development of innovative solutions and the application of proven technologies. Industry also needs to ‘rethink’ a product’s manufacture before it is produced if the product cannot be reused, remanufactured or recycled.
Recycle ‐ rx3 worked with industry and others to help improve the availability and quantity of
recycled materials and deliver the higher standards and quality being demanded by the markets.
Remake ‐ rx3 supported the green manufacturing market and research which stimulate the
development of new ways of using Irish resources and encourage the use and purchase of recycled
rx3 worked in partnership with the DCCAE, the EPA, Enterprise Ireland, and a wide range of industry,
academic and commercial stakeholders to maintain our market intelligence and ensure that the
initiatives taken during the programme were designed to meet identified needs to improve resource
efficiency and find new ways of using increased levels of recycled materials in products.
The key objectives of the rx3 Programme were to:
- Provide a framework to harness the full potential of existing markets for recyclable
Identify new applications and markets for recyclable material and secondary recycled
Identify and address barriers to the use and marketing of recyclable material in Ireland.
The programme, as originally developed, contained 35 specific actions / projects / initiatives to
address barriers that were preventing greater levels of recycling in Ireland. In general terms, the
initiatives can be grouped into three broad clusters:
Technical Initiatives ‐ the development, for example, of materials standards and systems of
quality control so that the market can have confidence in the product’s consistency and
Communications Initiatives ‐ overcoming barriers due to a lack of awareness and
understanding of the potential benefits of recycled materials and their availability by
creating dialogue and cooperation between stakeholders; and
- Economic Incentives ‐ supporting innovation and product development and cross‐sectoral
initiatives between those managing the waste and those creating new products.