The Audiovisual Media Services Directive has two purposes which are as follows:
- To provide a set of common rules for the European TV market.
- To ensure the free movement of broadcasting services throughout the EU.
The Directive amended the Television Without Frontiers Directive in a number of areas including the following:
- Advertising rules about "unhealthy" foods and drinks in children's shows.
- Promoting ease of access to media for persons with a hearing or visual impairment.
The Directive includes provisions regarding the following
- Quotas for European shows on TV.
- Rules about the re-use of short news reports.
- The designation of certain events as events of major importance to society and, as such, they are free-to-air.
The European Commission launched a public consultation seeking feedback on the current AVMS Directive on 6 July 2015.
The Commission published its proposal to amend the Directive on 25 May 2016.