Trading online significantly increases your potential market. With an eCommerce website, your profits are no longer limited by the number of customers that can physically visit your business premises. You can sell across towns, states, and even across borders, removing all geographical limitations.
Your online store also allows you to cater to shoppers who find it more convenient to browse and buy at times when retail locations are not traditionally open. Online shopping can save time for both the buyer and retailer, reducing phone calls about availability, specifications, hours of operation or other information easily found on company and product pages.
As part of the Trading Online Voucher Scheme, voucher recipients can avail of matched funding of up to €2,500 to develop or upgrade an eCommerce website, such as to implement online payments or booking systems.